Branding & Creative Case File
Vivid Soda Branding & Launch
Rebranding a classic beverage product line for Gen-Z consumers, launching with virality.
18M+Viral Impressions
240k unitsDirect Sales
+85kSocial Followers
The Scaling Challenge
Vivid Soda wanted to capture younger consumer groups. Their outdated retail branding made them look like generic supermarket labels.
Our Custom Solution
We fully redesigned their brand packaging, logo, and messaging framework. We coupled this with a high-impact TikTok influencer challenge and custom landing pages.
Campaign Achievements
Social-first content generated over 18 million video impressions.
Sold out their initial production run of 240,000 units within 3 weeks of launch.
Earned distribution agreements with major retail stores.
Apply this strategy
Want to deploy a similar growth funnel for Vivid Beverage Group?
Get a tailored analysis comparing your digital metrics to competitors.
Request Strategy Workshop