Solaris HR Software: Achieving Category Domination & A $100M Valuation
How a multi-channel SEO, content clusters, and Account-Based Marketing (ABM) strategy drove enterprise demos and sales pipeline velocity.
The Scaling Barriers
Solaris entered a crowded HR SaaS market competing against multi-billion dollar legacy systems. Their organic site traffic was negligible, and they struggled to close high-ticket enterprise contracts.
Growth Strategy
We built an authoritative content layer targeting high-intent decision-makers (HR Directors, CFOs). In parallel, we launched targeted LinkedIn ABM campaigns to nurture specific high-value key accounts.
Execution Scope
Created comprehensive competitor comparison guides (e.g. 'Solaris vs [Legacy Competitor]').
Implemented a detailed Account-Based Marketing dashboard to sync CRM data with LinkedIn ad audiences.
Optimized technical core web vitals resulting in loading speeds under 1.1s.
Audited Results
“Their performance campaigns are surgical. They aligned our sales and marketing teams, helping us close accounts we had been chasing for years.”
David Vance
Chief Revenue Officer, Solaris Platforms
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